oogle announced yesterday that all of their non-core businesses will be moved to an umbrella company called Alphabet. (Link takes you to Alphabet.com but that’s a car leasing agency in the UK or something.) The letter from Larry Page reads like an April Fool joke, I was checking the calendar.
The “core businesses” seem (from the press reports I can find) to include search, YouTube, Android and Chrome. Apparently Google+ is one of those non-core businesses. Rumors of its imminent demise may be about to come true.
BTW: Google also hasn’t quite buttoned this up from a social media point of view. Did it never occur to anyone to secure the @alphabet Twitter name before the announcement? Read.