At 5:30 EDT yesterday afternoon, every Ingress player got an in-game push of this G+ post:
The funny thing is, so soon after the announcement of the reorg of Google into Alphabet, this first major transaction appears not to involve creation of a letter of the Alphabet. Niantic is really going its own way (with ownership interest, but not full management, by Google).
This will no doubt mean a stronger need for Niantic to be revenue-generating, and it’s hard to think of ways for that to happen that don’t degrade the experience of playing Ingress. Unblockable ads? A paid premium version? In-game purchases for good items? More, and more aggressive, vendor tie-ins? Some or all of these are probably coming.
Deciding to continue to play is pretty much a daily task. We’re usually not conscious of it. That could change very soon.