I am really trying not to kill anyone.
In the past I have been plenty guilty of making some of the “what not to do” examples. Not the worst, by far, but enough so that I felt guilty when I saw them. (Slide 36 in this classic presentation, at least, made me feel better. I never did anything THAT horrible.)
This is important. If we want our message to land, the passion has to show up. 6×6 bullets don’t show anything.