Put Pumpkin behind the 8-ball.  Jam his brand.

There’s an autoplaying video at this link.  As you know, I hate, hate, HATE autoplaying videos.  Screw that; go watch this one.

Hit him where he lives, in the wallet.

From the article:

Here’s the good news: as the recent travails of Pepsi, United, and Fox News tell us, brands have their own special vulnerabilities. And that can be useful, as long as you understand precisely what promise a brand has made to its customers.

It’s a phenomenon I’ve been studying for a long time, ever since I started writing about brand-based pressure campaigns and boycotts in the mid-1990s, research that turned into my first book, No Logo: Taking Aim at the Brand Bullies. What I learned is that any brand – no matter how seemingly amoral – can be significantly weakened with the right tactics.

So, with that in mind, here’s a quick-and-easy guide for doing battle with the president in the only language he understands – his own brand.

After the election, residents of Trump Place in NYC petitioned for, and got, this:

SETH WENIG/AP  (story)

It can be done.  So fly, my pretties!  Fly!